Are you looking to step up your company’s marketing efforts? If so, you may be wondering what solutions will yield the most rewards. Over the past few years, marketing experts have found that video content is an extremely valuable tool worth investing in. Our latest blog covers how videography can help enhance your marketing campaigns and take your business to the next level.
Create Effective Brand Storytelling
Effective marketing strategies utilize brand storytelling to bring meaning and assign value to products and services. Brand storytelling uses emotionally evoking narratives that allow users to establish a sense of connection and importance. There are a variety of methods that can be used in storytelling, such as typography, photography, music, and videography. Videography is the most effective format as it can utilize them all. The rising popularity of video-heavy applications like TikTok and Youtube proves this true.
Increase Brand Awareness
Brand Awareness is a marketing term that refers to a consumer’s ability to recall and recognize your business. Videos are a great way to not only draw consumers’ attention but also help them remember your business long after they’ve seen your advertisements. It is reported that 95% of users are likelier to retain information in video formats than in texts and images alone. (Invisia) If you want to make an impactful statement, videos are the way to go.
Maximize SEO Efforts & Gain More Leads
Videos are an amazing tool that helps business owners maximize their search engine optimization (SEO) efforts and gain more leads. SEO is the process of increasing online visibility and traffic to your website. When you create impactful videos, you can expect a rise in leads to your online platforms. Studies show that videos can increase organic traffic by 157% (Brightcove) and that 57% of marketers have found that video content produces the most ROI. (HubSpot ) Make the most of your marketing efforts with video content.
Boost Conversion Rates
It’s not enough to gain leads. Conversions are what it is all about. Video content can help get you the conversions you want. Hubspot reports that 84% of leads are more likely to make purchases after watching a video. With billions of users online every day and a majority of them consuming video content, there’s no reason not to utilize video materials.
There are many ways to go about creating video content. While there is power in utilizing video materials, it is crucial to recognize that not all videos will yield the same results. To effectively harness the power of videography, it is essential to work with a skilled team of videographers. An expert team will be able to capture your business in the right light, gain your audience’s attention and trust, and help you turn leads into conversions successfully. At Mike & Jenn Photography, we are all about creating beautiful stories that help business owners make meaningful connections with their customers.
Let’s work together! – Mike + Jenn ♡